In collaboration with the Hong Kong General Chamber of Commerce (HKGCC), a series of five workshops are organized to enhance and refresh the knowledge and skills of PR and Corporate Communications practitioners through experience sharing.
* Participants who attended all five workshops will be awarded a "Certificate in Applied Corporate Communication" co-issued by HKGCC & PRPA.
Workshop 4: "Creating an Effective Press Kit That Get Used" on 21 January
• Components of a useful press kit
• Making your press kit impactful – going digital
• Understanding skills of writing different types of press releases